CONTENT MARKETING
How It Benefits Your Business
Developing high-quality content drives not only high-ranking search results, but also builds a relationship with your potential clients. Paired with a strong SEO strategy, content marketing shows you have authority in a certain industry or on a specific topic.
SEO provides the technical backbone to your content, helping to optimize your website to rank higher when a potential client searches for specific topics, questions or phrases. Content marketing is the creative side to your digital strategy. By using content written for a particular audience, whether it is FAQs, blog posts, case studies or white papers, you encourage users to stay on your site and look to you as a subject-matter expert.
In fact, having high-quality content and a link-building strategy are two of the most important factors Google uses to rank your site.
By highlighting your site’s expertise, authoritativeness and trustworthiness (E-A-T) in your industry, we can help to boost your SEO. In addition, industries such as healthcare, financial, e-commerce and legal, can especially benefit from up-to-date, quality content, as Google consider these industries high-trust. Categorized by Google as YMYL (Your Money or Your Life), sites that impact a user’s finances, health or happiness are held to the highest standards when it comes to search.
Don’t let outdated or poor content affect your site’s credibility or ranking. JNC Squared pairs SEO expertise with quality content, growing your visibility through search, organic social media, inbound marketing and low-cost paid marketing.
FEATURES
A few ways we can help your content marketing efforts include:
Auditing your site for high-value
content and content gaps
Optimizing existing content
Providing a content
roadmap
Recommending content distribution tactics through a lead-generation magnet
Developing a linking strategy to keep people engaged on your site
Optimizing your site to decrease user bounce rate and increase dwell time
Recommending content that is visually engaging, including infographics and illustrations