IN JUST 6 MONTHS
Drove over $117,000 in NEW Revenue
Vouris case study: Bolstering SEO for a company that builds high performance sales teams
A B2B sales consulting company had worked with a number of other SEO agencies in the past that couldn’t produce results. They came to us for help with elevating their SEO efforts and content marketing strategy. We didn’t just help them, we struck gold (literally).
The Challenge:
Low conversion rates
The client was creating a lot of long form blog content, but none of the traffic to their site was actually converting—something wasn’t right.
Scattered and a lack of direction
A lot of the content wasn’t focused, and didn’t have clear SEO or a proper content marketing strategy
Big players dominated in the space
The market was dominated by larger consulting companies with higher domain authority (DR), making it difficult to compete with them.
The solution:
Finding the winning
keyword
To come out on top of the bigger consulting firms, we would have to play smart. We would have to ID a keyword that where we would have a chance of ranking given how competitive this niche was. Using this keyword, we would then create a winning landing page that would resonate with our audiences who came through search, and in turn drive conversions.
.01
Refreshing our blog for performance
The client had a lot of existing content but it wasn’t driving conversions—there had to be a way to fix it. We conducted a content audit to figure out what was and wasn’t working, then re-optimized the posts sitting on pages 2-4 to try and rank them closer to the first page.
.02
Fixing CRO and technical issues
Finally, we made conversion rate optimizations on the website and other technical issues that were present. This would also make the site more favorable in the eyes of the Google search algorithm.
.03
The Results:
Revenue
Drove over $117,000
- Drove over $117,000 in NEW revenue for the client in just 6 months
- Ranking on the first page for ‘B2B sales consulting’, ‘startup sales consulting’ and ‘sales consulting for startups’
- Improved visitor quality shown by high-conversion (# of calls booked), increased session duration and decreased bounce rate
What Kyle, CEO of Vouris, Had to Say..
Our strategy
When up against larger players, the only way you can win is to play smart—and that’s exactly what we did. How could we help our client come out on top, while their existing pages weren’t driving conversions? Here’s the winning formula of how we got there:
.01 step
Conducting strategic keyword research
We identified the core conversion keywords that would get them in front of their target audience. After our research, it was identified that ‘b2b sales consulting’ and ‘sales consulting’ for startups had relatively lower competition than the term ‘sales consulting’, which is what all the larger companies were targeting. With this, we decided to go for a more targeted approach.
.02 step
Built a winning landing page
Using the new keywords we had uncovered, we created a relevant, high-conversion landing page that would entice page visitors to convert. This page is now generating hundreds of free leads every month as a result of the work we’ve done for them.
Some of the other items we implemented as a part of our strategy:
Diagnosing and fixing the issues
We completed an SEO exercise where we mapped out high-value keywords, and fixed any technical issues that were outstanding on the site
.03
Site hierarchy consultation
To increase crawl ability and visibility, we also suggested that the client put up a new sales consulting page on their main navigation bar.
.04
Existing content audit
Identify lower hanging fruit for their existing content that we can improve and push up to the first page of Google.
.05
Manual site audit
Identifying and fixing any technical issues that would dampen any future SEO efforts
.06
Content creation and direction
We provided on-page and content direction for the creation of a new B2B sales consulting landing page to maximize results. We also provided content recommendations to improve existing blog posts based on the content audit.
