in less than 4 months
Turbocharging Organic Traffic by 520% for a Local Bitcoin ATM Provider
Keywords in the top 3 positions
120
Page 1 rankings
155
Keywords in top 20
The local Bitcoin ATM industry was filled with large national players with big budgets. We needed to build a strategy to increase local web traffic in California for our client and beat their competitors with a limited SEO budget. And beat them, we sure did.
JNC Squared has helped us rank all our local landing pages to #1-3 on google by developing SEO optimized content. She has helped our company strategize to rank for keywords/phrases that would give our business an edge over the bigger companies in the industry.
Harry, CEO & Founder
The Challenge:
A difficult space to play in
Organic results in LA and surrounding areas are largely dominated by national players with a huge presence across the country. They invest significant marketing dollars into making their websites high authority, with active backlinking and high Domain Ratings.
Using national to go local
We needed to combine local with national SEO strategies in order to achieve our objectives.
We are starting from zero and had to play catchup
When we first took on this client, there had been no SEO work done on the website. No SEO, no traffic. We were starting off fresh and there was a lot of work to be done.
We didn't have the reach our competitors had
The client had a very limited number of Bitcoin ATM machines across LA and Orange County, with a limited monthly budget to spend on SEO.
The solution:
Razor-sharp budgeting
In order to outrank our national competitors, we developed a strategy to efficiently use every dollar of our budget. We did this with a mix of high-quality industry backlinks, local citations and data aggregators. Pages were also optimized for local SEO with high quality content so they would rank higher.
.01
Using national SEO to fuel local landing pages
We wanted to rank resource and content pages for national Bitcoin search terms, but also use them as supporting content to fuel our local landing pages. To achieve this, we linked up each of their local Bitcoin ATMs to a Google My Business listing to achieve better visibility. At the same time, we were able to use the supporting content to further boost the local landing pages in the SERPs.
.02
A better way to index and increase ranking
Instead of creating pages under the blog, we added them into the main navigation menu under ‘Resources’ for better indexing. With each page of content, we casted a wide net and tried to rank each page for as many related search queries as possible.
.03
The Results:
520%
increase in organic traffic
- Increased organic traffic by 520% in less than 4 months
- Ranked for 87 keywords in the top 35 positions
- Ranked for over 120 keywords in the top 10 positions
- Ranked #1 for all requested local target queries, beating national competitors
- Improvement in lead quality, focusing on high-onversion localized search terms
Our campaign goals
We wanted to help our client maximize their local traffic from audiences in the LA region looking for a bitcoin ATM. We also wanted to help them increase their local visibility and overall traffic to the website.
Here’s what we did to get there
.01 step
Uncovering site issues and search intent
There are many factors that can affect the ranking of a page, and so we addressed them all, one by one. First, we performed a detailed technical SEO audit to identify and fix problems the site had that would prevent it from ranking higher on Google. Then, we performed keyword research to uncover the local search terms people were using to search for Bitcoin ATMs and in-person crypto transactions.
.02 step
Creating new pages and content
To further boost the chances of ranking, we also created location-specific landing pages for each Bitcoin ATM. Product and local business schema were added to each page for further optimization. We also found opportunities to create longform content in the BTC niche, ensuring new content and location pages were internally linked properly.
The amount of content was increased on both new and existing content pages. Along with optimization on the page, this would make it easier for Google to crawl all of the website pages.
.03 step
Increasing trust across the board through link building
To raise our client’s website Domain Authority, we built high quality backlinks and local citations to increase trust signals to the Google search algorithm.
.04 step
Enticing website visitors to stay
The design of a webpage is important as well in ranking, so we added conversion design elements to each location page. This would increase time spent on page and conversion rates. These changes also decrease bounce rates, meaning a higher chance the user will spend time learning more about the client’s services.
The Results
We also managed to achieve the following results:
- Increased organic traffic by 520% in less than 4 months
- Ranked for 87 keywords in the top 3 positions
- Ranked for over 120 keywords in the top 10 positions
- Ranked #1 for all requested local target queries, beating national competitors
- Improvement in lead quality, focusing on high-conversion localized search terms
